Portfolio
Exxon Mobil Paid Social
Spot The Supremium
Overview: Our goal was to craft engaging content that resonated with image-conscious millennials who prioritize their appearance, cars, and time. The outcome? A successful national campaign that achieved an impressive reach of 5.8 million and a cost per thousand impressions (CPM) of $3.49. This campaign was designed not only to inform but also to captivate and entertain audiences on social media.
Bobblehead Oakman
Overview: Leveraging the substantial presence of trucker influencers on TikTok, we leaned into the cultural audience and launched Exxon Mobil's first campaign on the platform. Our goal was to craft content that felt authentic and seamlessly integrated with the TikTok ethos.
In a creative effort to align with the platform's vibe, we enlisted iconic monster truck announcer, Bob Oakman. His legendary voice was comedically juxtaposed into a three-inch roadside trinket, reminiscent of the unique and quirky charm associated with trucker culture.
Red Bull Racing
Overview: The following content was crafted as paid organic social with the aim of promoting, exciting, and engaging the cross-channel social audience leading up to an upcoming F1 race in Miami. Our task involved curating in-feed and storied posts that highlighted the fuels partnership with the renowned Oracle Red Bull Racing team. The quick-hitting campaign was designed to generate social excitement for the race, both preceding, during, and following the event, no matter the outcome.