Portfolio
Ocean Spray
2024 Holiday Omni-Channel Campaign
Overview: For the 2024 holiday season, this omni-channel platform aimed to inspire shoppers with unique and extraordinary holiday recipe ideas, leveraging the maverick spirit of the brand's co-op of over 700 family growers. To achieve this, we not only brought shoppers directly to the cranberry bog but also provided new and creative ways to "Just Add Cran™" throughout various holiday moments across their purchasing journey.
Being the first IAT agency out of the gates for execution, we developed a brand toolkit which was inclusive of design elements and guardrails as well as a robust copy library to ensure brand consistency across the many verticals of consumer-facing touch points.
Tapping Into Retail Networks
The omni strategy for Holiday 2024 was built to not only increase Millennial and Gen X households, but was also aimed at driving feature and incremental display activity across Ocean Spray’s portfolio of products at multiple national retailers like Walmart, Kroger, and Albertsons. To ensure sell-through, the program leaned into multiple media network features and brand pages from WMC, KPM, and AMC building not only digital shelf presence but also leveraging shoppable recipes designed to elevate our core demographics hosting experience.
This approach helped to simplify our audiences holiday-shopping planning and underscored that the holidays are even more bright when you Just Add Cran™.